Managers of restaurants may be more concerned about the basics of serving food and ignore the power business intelligence can bring to their business. For smaller restaurants, it may be forgiven, but it is more critical for bigger restaurant chains to employ BI tools.
From managing critical operations to implementing growth plans, business intelligence tools can be vital to running a restaurant business successfully.
The first step for any business is to know what business intelligence is and how it can be implemented in local situations.
According to KMS-World, Business Intelligence is the use of technologies (BI tools) for the analysis and subsequent interpretation of business information by a business entity. Local business information does not necessarily need to be big data in the technical sense of the term.
Why Business Intelligence Matters to restaurants
BI makes business’ information more organized
If you know a little about search and database systems, you will agree that sorting things in proper order according to rules is important.
Accessibility and data integration are the first things the data analyst think about while designing BI tools. In the real world, your restaurant may have information spread across different locations.
The job of the BI system is to integrate these data so that it will be easier to present, analyze, and make sense of possible patterns in the data.
It can help to improve operations and customer perception
Noticeable differences in the mode of operation such as an added information system can improve how customers rate a restaurant.
Imagine a university restaurant that offers real-time information about the number of available dishes and provides information about the likelihood of those items being available in the next hour or so locally or via a mobile app.
It could be a very possible and practical business intelligence application and I see it becoming common in the years to come.
Helps to quickly spot key problems early
BI gives top management the power to monitor key issues from several locations remotely to ensure standards of operation are strictly adhered to.
When things like water filters are not replaced for example, or when financials are not done at remote locations, top managers will be able to track those cases. That way, they can avoid running into bigger problems in the future.
It can help to avoid negative reviews and improve customers satisfaction
With the insights that top management gets, they can ensure that operations are done smoothly.
With the BI systems in place, the chances of operational processes causing unhappy customers reduce, making the possibility of bad reviews unlikely.
Help in detecting trends in the industry to be proactive in growth strategy
Ideally, you have implemented the plan to apply business intelligence in your restaurant because you understood the benefits. You have all these data about staff, processes and the reporting system is well in place.
You are sure to be able to mitigate risks to a large extent because of the investments you’ve made to have the BI tool.
Having all these data at your disposal will give your restaurant business an added advantage of being able to easily see areas that need more attention. This way, management can focus on the most critical information that will determine your growth.
Effectively, it will be easier to plan and adjust to critical factors in restaurant services like time of service, facility conditions, and service delivery models.